Adidas Built a Running Track in the Middle of the Desert — And Sh*t Looks Hard
Leave it to Adidas to take “breaking boundaries” literally. In a wild, unexpected move, Adidas — in collaboration with the ever-experimental PlayLab Studio — just installed a full-blown running track in the middle of a remote desert near New Mexico.
And no, this isn’t some polished Olympic-grade loop. This is raw,
